Monday, July 21, 2014

TSTM meet result notification service sponsor program

TSTM (TSA Swim Team Manager) is the largest online swim team software system serving 15 TSA (Tarheel Swimming Association) swim teams in the 2014 season. We will start offering an email advertising service for our sponsor businesses in 2015. If you want to reach out to thousands of swimmer families and send your contact information through us, this is a great opportunity for you.

Here is how the advertising system works:

When swim meet results are entered into TSTM, emails are sent to the registered parents of the swimmers. At the top of the email message, it has the most up to date swimmer meet results. 3 pieces of your business information (business name, telephone number and web site or email address) are listed at the bottom of the message. The entire message is short enough to fit most email readers. Although such meet result notification emails are optional, 98% of the families remained subscribing to the service in the 2014 trial run. This provides a great channel to promote your business information to the majority of the swim team families. Your business information is estimated to be delivered to families (spread out in Wake county) for at least 2000 times which statistically covers every family subscribing to the meet result email service. These emails are typically sent in June and July months after swim meets so please signup early so we can set everything up for your business.

Your business information is expected to go to these teams (teams marked with a star, subject to change each year).

After signing up as a sponsor, we will create an account for you at Using this account, you can monitor the number of times your business information has been sent to families.  You can also update your business information to be delivered to families.

Please contact us at if you are interested in sponsoring TSTM.

Thank you!

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